UI-UX, Product Visualization, Branding
Gardening becomes a personalized experience.
Lead Visual Designer @ GrowSquares
Before
Over the winter of 2020, upon joining the company, the biggest challenge was the lack of a streamlined design workflow across the team,
After
By summer, I devised a new workflow with a priority / objective oriented approach and oversaw its implementation across the whole company. Productivity rose significantly and more was able to be done even with a smaller team.
Poor CTA Conversion, lacking hierarchy
Before
Clear visual hierarchy lead to higher conversion
After
Multiple Hats
As in many seed companies, not only thinking but going ourtside the box is a necessity. This challenging environment was ideal for learning new things, such as Marketing and Pitch Keynotes, Social Media, Project Management and eventually recruiting.
3D Visualization
